My name is Nikita Cherkashin and I help non-Russian brands, firms and professionals like lawyers and real-estate agents who are eager to enter emerging markets like the Russian.
Have you ever had customers from Russia? Even if they speak English they are very likely to search for your services in Russian on their native Social Networks they use daily.
Russian Social Media is obviously different and to establish strong Social Media presence in Russia you must do a lot of work, like you know, learn Russian, learn about culture, history and casual life. Let me give you an example, did you know that the share of Yandex is 53.0% and Google only has 36.6% in Russia? VK, Odnoklassniki and Facebook are the three major Social Networks in Russia and shockingly Facebook has only 2% of monthly users in this huge market comparing to more than 75% of growing VK. (Source: TNS)
While the huge multinational companies have the budget to employ armies of local personnel, the small businesses may struggle to enter this attractive market.
I would be glad to give you a consultation on how to promote your product or service in Russia.