Digital is a major driving force of business change today. This website will provide you with practical cases, useful concepts and frameworks to realise the opportunities created by disruptive technologies such as machine learning, cloud computing or artificial intelligence.
If you are a business owner, head of commercial innovations division or an ordinary employee, this website will help you in adjusting your business to this new reality. It is an imperative now to understand dynamics of digital transformation and marketing in modern world. Digital transformation is an integral part of most business and political leaders’ agenda today. Top management consulting firms such as McKinsey & Company, Boston Consulting Group and Deloitte all have digital initiatives that are aimed at helping companies from all sectors to build up their internal capabilities in this area and deliver tangible results.
A lot of people see digital transformation as a buzzword or management fad. I want to provide readers with specific examples of tangible gains that businesses acquired as a result of implementing new approaches to doing business. I don’t focus on irrelevant metrics that mean nothing businesswise, I focus on identifying specific actions that will grow your sales or cut costs.
I hope you will find my blog useful and would really appreciate if you share my articles and provide constructive feedback.